(L-R) Co-CEOs of Netflix Reed Hastings and Ted Sarandos arrive for the Allen & Company Sun Valley Conference on July 06, 2021 in Sun Valley, Idaho.
Kevin Dietsch | Getty Images
Netflix shares rose 2% in extended trading on Wednesday after Bloomberg reported that the video-streaming company has hired video-game executive Mike Verdu from Facebook, where he was vice president of augmented reality and virtual reality content.
The move reflects an ambition at Netflix to go beyond offering television shows and movies to millions. Amazon, Google and Microsoft are also investing in video gaming. The company pointed to the Fortnite game as competition in 2019.
Netflix has tiptoed in the gaming market for two years. Netflix said at the E3 gaming conference in 2019 that it was release a mobile game based on the “Stranger Things” series, following an announced launch of Stranger Things 3: The Game” for consoles and PCs. The company also said it was creating “Dark Crystal: Age of Resistance Tactics” as an adaptation of the Netflix movie “The Dark Crystal: Age of Resistance.”
The Information reported in May that Netflix was seeking an executive for a push into gaming.
— CNBC’s Alex Sherman and Ari Levy contributed to this report.